Hudson Valley, NY Every email gets a real reply

Big tech built AI to take from you. We build it to work for you.

You know the feeling.

Another tool raises its price. Another platform takes a bigger cut. Another AI feature you didn’t ask for, on a plan you can’t leave.

None of this was the plan.

AI was supposed to level the field, so one owner could do what a team of ten used to. Instead, the biggest companies are spending billions on data centers to learn from what you make, sell it back to you, and take a cut of every customer you earn.

You’re not the customer. You’re the crop.

Small businesses don’t need more software.

They need less of it, that works. Enterprise tools cost thousands a year and do a hundred things. You need three. You pay for all hundred.

So we’re building those three.

Small tools that each do one job well, priced for your own card, not a company budget.

AI should work for the person running the business.

Your customers, your data, your revenue. They should stay yours. Not rented. Not locked behind someone else’s login. Not gone when you stop paying.

Keep what you earn.

A few tools, not a platform.

We’d rather build a few tools that earn their keep than one platform that eats yours.

From Ross

We’re small on purpose. Right now “we” is me, Ross: a designer who spent twenty years building software at places like Google and Netflix, and who now builds after work from the Hudson Valley. I make tools for the person who owns the business. Every email gets a real reply.

Ross ross@thesmall.company